Pink Steel
Among all the little things that my bathroom contains, such as a scissor, a manicure set out of stainless steel, various bottles - mostly glass objects, containing shampoo, lotions and oils, a wooden brush and some chaotic snarl, which seems to be hair accessories and bracelets, I see this pink, cute and ergonomic little object - a Venus Gilette razor. I am wondering why I bought this pink razor. I would never buy something pink. But I bought it, because I needed a razor, and this razor is a „women’s“ razor. I am a woman, thus, I bought it, finding myself in the here and now, being sceptical towards my shopping choice. I am wondering, what makes this razor female, and why is an object designed according to a certain gender? does the razor stand for a much bigger movement in our designed environment? Forms play an important role, of course. Socially, angular, square forms and large, dark things are considered male-occupied. Cute, small, soft and round products as feminine. What is decisive to the customer, however, is the overall appearance of a brand and the whole atmosphere that creates it. Also the product names: My lady razor is called...